Most coaches build a job. Few build a real business.

For online fitness coaches past $10K/month who want to scale, but are busier than ever.

Coaches inside TRB have gone from stuck, frustrated and directionless to time rich, profitable and growing by default. Over $1M AUD in verified revenue generated for our coaches in 2026 alone.

Your move
What's holding your business back?
Select all that apply
No predictable lead flow
Clients churning, no real delivery system
I'm the bottleneck, doing everything
No data or systems, running on vibes
Where's your business at right now?
Roughly, per month. Select one
Under $10K / month
$10K to $20K / month
$20K to $40K / month
$40K+ / month
Where can Lachy reach you?
Your details stay private
Please enter your name.
Please enter a valid email.
Please enter your mobile number.
Please enter your Instagram handle.
Malik, real Instagram profile
Malik$10K to $30K a month. 16 clients in month one, then 8 in a single day.
Ethan, real Instagram profile
Ethan100+ active clients, past $40K a month.
Bianca, real Instagram profile
Bianca$8K to $27K a month in 12 weeks.
Riley, real Instagram profile
Riley$4K to $20K+ a month, running it from the road.
Sophia, real Instagram profile
Sophia46 clients in 2 months on paid marketing.
Joseph, real Instagram profile
Joseph17 new clients in month one, now going full-time online.
Jackson, real Instagram profile
Jackson14 clients in his first fortnight.
Lauren, real Instagram profile
Lauren12 sales in a single week.
Maya, real Instagram profile
Maya5 new clients in her first week.
Jaime, real Instagram profile
Jaime5 clients in 7 days, then moved to Bali full-time.
Mitch, real Instagram profile
MitchAcquiring clients from paid marketing at $35 each.
Errol, real Instagram profile
Errol5 to 10 new clients every fortnight.
Duncan, real Instagram profile
DuncanMore growth in 3 weeks than 4 months with his last mentor.
James, real Instagram profile
James0 to 15 clients in 2 months, around a full-time trade.
Malik, real Instagram profile
Malik$10K to $30K a month. 16 clients in month one, then 8 in a single day.
Ethan, real Instagram profile
Ethan100+ active clients, past $40K a month.
Bianca, real Instagram profile
Bianca$8K to $27K a month in 12 weeks.
Riley, real Instagram profile
Riley$4K to $20K+ a month, running it from the road.
Sophia, real Instagram profile
Sophia46 clients in 2 months on paid marketing.
Joseph, real Instagram profile
Joseph17 new clients in month one, now going full-time online.
Jackson, real Instagram profile
Jackson14 clients in his first fortnight.
Lauren, real Instagram profile
Lauren12 sales in a single week.
Maya, real Instagram profile
Maya5 new clients in her first week.
Jaime, real Instagram profile
Jaime5 clients in 7 days, then moved to Bali full-time.
Mitch, real Instagram profile
MitchAcquiring clients from paid marketing at $35 each.
Errol, real Instagram profile
Errol5 to 10 new clients every fortnight.
Duncan, real Instagram profile
DuncanMore growth in 3 weeks than 4 months with his last mentor.
James, real Instagram profile
James0 to 15 clients in 2 months, around a full-time trade.
The difference

A job needs you every day. A business doesn't.

A job

Most coaches are stuck in the same loop: chasing the next lead, watching clients churn, and personally holding every part of the business together. That's not a business. It's a high-paying job that owns you.

A business

A real business has predictable lead flow, a sales process that runs on data, and delivery that holds up without the founder in the room. It grows by default. That's what we build.


How we do it

Direction, comms and data. Run directly with you.

1

Fortnightly 1:1 direction calls

Business direction calls with Lachy himself. You get direct guidance on what to do, how to do it, and why.

2

Daily comms in a dedicated Slack channel

Never go a day without answers, direction, and control of your business.

3

A handbuilt data tracking system

Built by Lachy himself. Never run your business on gut feeling again. Every metric tracked, controlled, and engineered toward predictability.

Follow the exact pathway Lachy took to grow his own coaching business from zero to $60K months in under two years. The same one that has generated over $1M AUD in verified revenue for other coaches in 2026 alone.

New leads, every day
Clients stay longer & refer more
Profitable, stress-free, lifestyle-maxxing

In their words

Real coaches. Real businesses.

DuncanMore growth in 3 weeks than 4 months with his last mentor.
Joseph Gillespie's message about working with TRB

Lachy, founder of ShadowCoachOS
Who's behind it

Hey, I'm Lachy.

I built my own coaching business from zero to over $60K a month in recurring revenue, coaching 140+ active clients with a full team of sub coaches, content, sales and ops running it. Now I build that same machine for coaches ready for more.

This is not a one-to-many cohort where you get dropped in a community and never hear from the person who sold you. I treat your business like my own. The direction is my responsibility, the guidance is one to one. You bring the execution.


Why it works

Two things make a great operator. You delegate one.

My job

The decision making

Strategy, direction, and the call on what your business does next. That responsibility becomes mine.

Your job

The execution

You do the work. If you're a hyper executor ready to move fast, your business will thrive on this.

It was never a work ethic problem. You already do the work. What's been missing is the decision making, and that's the part you get to hand over.


Your move

Build the business behind the coaching.

If you're done running on vibes and ready to build the real thing, this is the first step.

See if it's a fit
See if it's a fit